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Ratings Update: Grammy Awards Show Falls From Last Year, Draws 24.95 Million Viewers

Taylor Swift at the Grammys [Cliff Lipson/CBS]

Update: According to time-adjusted ratings from Nielsen, which account for the live airing on the west coast, Monday’s 58th Annual Grammy Awards posted a 7.7 adults 18-49 rating and reached 24.95 million total viewers.

The numbers trail the 8.5 rating and 25.3 million posted by last year’s broadcast.

The performance is the worst since 2009.

While there will be a natural inclination to blame the Monday timeslot for the ratings (last year’s show aired on a Sunday), there are arguments against that assertion. Airing on a Monday, the 2014 Emmys ceremony actually enjoyed year-to-year ratings gains.

The Monday airing, moreover, also took the Grammy Awards away from AMC’s juggernaut “The Walking Dead.”

Preliminary ratings suggest a sizable– but slightly reduced — household audience for the 58th Annual Grammy Awards.

Per Nielsen metered market data, Monday’s CBS-broadcast ceremony drew a 16.1 overnight household rating from 8-11:31PM. Last year’s ceremony, which aired on a Sunday, averaged a 16.7.

A perfectly apples-to-apples comparison is impossible for a variety of reasons. The shows aired on different nights. Last year’s show dealt with monstrous competition (particularly in the key adults 18-49 demographic) from AMC’s “The Walking Dead,” but this year’s show aired on President’s Day.

This year’s broadcast also aired live on the west coast, which may have affected viewing patterns.

Adults 18-49 and total viewership data is coming soon. It is worth noting that while the above overnight household number accounts for the live west coast airing, the fast nationals that emerge at 11AM ET will not. Time-adjusted data should emerge later in the afternoon.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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