While opening day data suggested Luke Bryan’s “Kill the Lights” would comfortably outsell Dr. Dre’s “Compton” soundtrack during the August 7-13 tracking week, the gap started to close over the weekend.
Based on updated insight, Hits Daily Double is now forecasting a 315-325,000 bow for “Kill the Lights” and a 290-300,000 launch for “Compton.”
Industry analysts originally eyed a 350-400,000 bow for “Kill the Lights.” Based on softer-than-expected Friday sales, that total was reduced to 325-340,000. The new estimate represents another downgrade.
“Compton” was originally pegged for a 300-350,000 launch. It, too, moved fewer copies than expected on Friday, and the result was a downgrade to 260-275,000. The new projection thus represents an upgrade.
As it stands, “Kill the Lights” is still expected to win the weekly pure sales race. Estimated data shows it also maintains a narrow lead in the total consumption (pure sales, track sales/10 and streams/1500) battle.
That portrait could change as the week progresses.