While there are no rules about when a show can catch fire, there is virtually no chance MTV’s “Eye Candy” will ever transform into a blockbuster hit. After four weeks of low ratings, the Victoria Justice vehicle has made clear its inability to resonate with the masses.
The question now becomes whether it can continue to exist with its core fans — and perhaps add some new ones along the way. Optimism about that possibility came in conjunction with last week’s ratings report; the fourth “Eye Candy” episode posted a series high in adults 18-49 and week-over-week improvement in total viewers.
Both numbers were far too low to make a second season seem assured, but they contained the faint promise of future improvement.
A degree of that promise extended into this week.
Monday’s “Eye Candy” drew a slightly improved viewership average of 619,000 (+15,000). It matched last week’s 0.3 adults 18-49 rating.
And, prior to rounding, Monday’s episode actually fared slightly better than last week’s in the key demo (0.27 vs. 0.25).
While it narrowly missed the series high mark in viewership (626,000 for episode two) and slipped in females 12-34 (down 0.1 to a 0.7), it matched last week’s series-high-tying 0.4 in adults 18-34.