While certainly disappointing, the ratings report for last Monday’s “Eye Candy” premiere left room for hope.
If the episode’s paltry 0.2 adults 18-49 rating and viewership average of 589,000 was a consequence of the competition from the NCAA college football championship rather than a lack of interest in the series, “Eye Candy,” theoretically, would be able to achieve growth in subsequent weeks.
A hint of growth did occur in episode two, but it was not enough to dramatically change the series’ perception. “Eye Candy,” at least thus far, is not a major draw.
Monday’s edition of “Eye Candy” matched last week’s 0.2 adults 18-49 rating but enjoyed a slightly stronger viewership average of 624,000. It also experienced a slight uptick in females 12-34; after posting a 0.7 for last week’s premiere, it delivered a 0.8 in week two.
Gains, especially ones for a post-premiere broadcast, should never be taken for granted. There is a positive facet to the fact that “Eye Candy” attracted additional viewers this week.
Unfortunately, this week’s performance also assures that last week’s low mark cannot be blamed exclusively on football. The campaign leading up to the “Eye Candy” premiere clearly failed to resonate with viewers, and if the show is to make notable gains in the future, it will require strong buzz and word-of-mouth.