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Fifth Harmony’s “Sledgehammer” Goes Top 20 on Single Sales Chart

It might have been overtaken by Ed Sheeran’s “Thinking Out Loud” on the Mediabase pop radio chart (albeit one rendered messy by year-end countdowns, last-minute Christmas music and an update freeze), but Fifth Harmony’s “Sledgehammer” is definitely not ending 2014 in a bad way.

The single, which is #25 on Mediabase’s pop radio airplay chart, #22 on Billboard’s Pop Songs chart (a new career high) and #75 on the all-encompassing Billboard Hot 100, has surged into the Top 20 of the iTunes all-genre single sales chart.

“Sledgehammer,” which spent much of Saturday in the #21 spot, leapfrogged Rae Sremmurd’s “No Type” to claim the #20 position mid-day Sunday.

While the song’s growing airplay and buzz are undoubtedly contributing factors, the rise of “Sledgehammer” must also be credited to a favorable situation. In addition to benefiting from Christmas gift card redemptions and auxiliary exposure from the group’s “All I Want for Christmas is You” performance on NBC’s “TODAY,” “Sledgehammer” is also scoring by virtue of its current, discounted price point of $0.69.

Of course, insofar as no other (current) $0.69 song is in the top 20–Jessie J’s “Masterpiece” is #38, Chris Young’s “Lonely Eyes” is #74, Tyler Farr’s “A Guy Walks Into a Bar” is #100 and Jake Owen’s “What We Ain’t Got” is #145″–the former attribution to the song, group and its current level of radio exposure cannot be dismissed.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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