Mindful of the rapidly approaching holiday season, label Republic Records is waiting until the new year to send some buzzworthy tunes to pop radio.
The action begins on January 6, when a pop push commences for Sheppard’s “Geronimo” and Avicii’s “The Nights.” Already live at the alternative and hot adult contemporary radio formats, the former commands a top 100 position on the iTunes all-genre single sales chart.
Republic had previously advertised a mid-November pop launch for “Geronimo.”
Colbie Caillat’s “Try,” which was also originally pegged for a fall pop impact, will now go for adds on January 13. The song, which commanded buzz alongside Meghan Trainor’s “All About That Bass” as part of an “empowerment wave” this summer, is a top ten hit at hot adult contemporary.
Republic will then use January 20 as a launching pad for Tove Lo’s “Not on Drugs.” The song, which debuts at alternative radio this week, is the follow-up to her #1 pop smash “Habits (Stay High).”