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“Agents of SHIELD” Ratings Sink Tuesday, “Goldbergs,” “Wife” Also Down

Update: The “Agents of SHIELD” fall was indeed steep. ABC’s heavily-hyped series slipped to just a 3.2 adults 18-49 rating with 8.44 million viewers. It ranked third, behind “The Voice” and “NCIS,” on both metrics.

“The Goldbergs” slipped to a 2.2 with 6.16 million, while “Trophy Wife” fell to a scary 1.4 rating with 4.28 million viewers With just a 0.8 rating and 2.81 million viewers, “Lucky 7” closed ABC’s night on a very low note.
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Thanks to its intriguing concept and significant brand recognition, last week’s ABC’s “Marvel’s Agents of SHIELD” was subject to the biggest curiosity inflation of any series premiere.

That meant that if the episode was not a classic–and most reviews agree it was not–the show was going to suffer a big ratings tumble for its second episode. Indeed it did.

According to TV Media Insights, “SHIELD”‘s overnight metered market rating dipped by 27% to a 5.6.

Though “SHIELD” still performed admirably in the overnights–and should still have a solid showing in the adults 18-49 demographic–it has already fallen from the graces reserved for mega hits.

In fact, when the adults 18-49 numbers are revealed, there is a good chance “SHIELD” will trail “The Voice” and “NCIS” for a third-place finish in the timeslot. While not necessarily a bad thing given the stature of those shows, it would represent an instant loss of luster for the most heavily-hyped premiere this season

The deflated “SHIELD” meant reduced lead-in support for new comedies “The Goldbergs” and “Trophy Wife,” which both endured significant losses in week two. “Goldbergs” fell by 28% to a 4.3 overnight rating, while “Trophy Wife” dipped 30% to a mere 3.3.

10PM closer “Lucky 7,” which premiered as a flop last week, dug even deeper Tuesday. The show’s second episode could only muster a 2.0 overnight number.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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