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Report: Taylor Swift’s “Reputation” Drove 717K Opening Day US Sales

The album is on pace for a monster opening week tally.

Taylor and Tiffany for SNL | Rosalind OConnor/NBC

Opening day sales data has arrived for Taylor Swift’s “reputation,” and it is unsurprisingly massive.

Citing data from BuzzAngle, Variety and Music Business Worldwide say Swift’s new album sold upwards of 717,000 pure US copies on its first day of release.

The massive opening day number already establishes “reputation” as the third-best-selling album of 2017. Only Ed Sheeran’s “Divide” and Kendrick Lamar’s “DAMN.” have sold more pure copies.

As of press time, analysts believe “reputation” can sell upwards of 1.37 million pure US copies in its first week of release.

If that figure holds, “reputation” will have delivered the biggest opening week of Swift’s career.

“1989,” which previously owns that distinction, moved 1.287 million US copies.

The pure sales total will, obviously, be enough for #1 on the Billboard Top Album Sales chart.

“Reputation” is also an obvious lock for #1 on the Billboard 200, which will account for the sum of album sales, as well as TEA (track sales/10) and SEA (track streams/1500) for the four songs that are available for individual consumption.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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