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Sydney Sweeney Promotes Novig Prediction Market In Revealing New Social Media Ad

Clothes are hard to come by in the new promo for the sports-only futures market.

Sydney Sweeney in the new Novig ad | Via @sydney_sweeney

Whether for her own SYRN lingerie line or supporting other brands, Sydney Sweeney has been the face of numerous high-profile advertisement campaigns in recent years.

She added a new one to the list this week, appearing in an ad for the Novig sports-only predictions market.

Like several of her past campaigns, this flirty and campy ad leans into her well-documented sex appeal. Emphasizing the platform’s exclusive commitment to sports — as opposed to events related to politics and wars — the risqué ad finds Sweeney essentially only wearing sporting gear or equipment.

Set to Anderson .Paak’s “Come Down,” the video launched on social media Tuesday. An embed follows.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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