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Ratings: “Riverdale” Drops To Season Low In Viewership; “Life Sentence” Starts Poorly (Update)

The CW’s Wednesday lineup delivered modest ratings this week.

Riverdale | Katie Yu/The CW

Update: The final ratings report brings good news and bad news for The CW’s “Riverdale.”

According to final data posted by Showbuzz, the adults 18-49 rating was adjusted up from a 0.4 to a 0.5. This week’s episode did not, therefore, set a new season low in the demo.

The overall viewership figure was, however, adjusted down to 1.26 million. The figure trails the 1.28 million mark garnered by the previous episode — and represents a new season low.

— “Riverdale” led into the series premiere of “Life Sentence.” The show drew a 0.2 in the demo and 0.67 million in viewership.

The paltry numbers trail the 0.3 rating and 1.26 million viewer mark drawn by the October premiere of previous timeslot occupant “Dynasty.” They essentially align with what “Dynasty” regularly drew in the slot during the fall and winter.
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Airing for the first time in a month, The CW’s “Riverdale” delivered one of its weakest performances in the season.

According to fast national data posted by Showbuzz, Thursday’s “Riverdale” drew a 0.4 adults 18-49 rating and averaged 1.31 million overall viewers.

The previous episode, which aired on February 7, drew a 0.5 rating and 1.28 million viewers.

It is worth noting that the February 7 episode received a 0.4 in the preliminary ratings before moving up to a 0.5 in the finals. If this week’s episode does not receive such an adjustment, it will rank as the lowest-rated installment of the season.

As it currently stands, this week’s viewer mark represents the second-lowest tally of the season (ahead of only last week’s episode).

— “Riverdale” led into “Life Sentence,” which failed to attract much interest for its series premiere.

The episode posted a soft 0.3 rating in the demo and only 0.76 million in viewership.

Previous timeslot occupant “Dynasty” premiered with a 0.3 and 1.26 million viewers this October. It quickly fell – and spent much of the fall and winter in the 0.2/0.65 million range.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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