Part one of ABC’s “When We Rise” was a live+same-day ratings flop.
Part two delivered even weaker numbers.
According to fast national data posted by Showbuzz, Wednesday’s installment averaged a mere 0.6 adults 18-49 rating and 2.05 million total viewers from 9-11PM ET.
The numbers trail the 0.7 rating and 2.95 million viewer mark garnered by part one.
Like the first part, Wednesday’s installment lost viewers from hour one to hour two. It drew a 0.7 rating and 2.30 million from 9-10PM but only a 0.5 and 1.79 million from 10-11PM.
On the one hand, the hour-to-hour drop can at least partially be attributed to the scheduling dynamic.
Part one aired out of the highly rated “The Bachelor,” while part two followed ABC’s flagship comedy “Modern Family” (2.0, 6.37 million from 8:30-9PM). The audiences from those shows likely linger for a few minutes, which inflates the viewership figures for the show’s earliest segments.
On the other hand, “When We Rise” deserves criticism for squandering that lead-in support. ABC put “When We Rise” in position to succeed by positioning it after such massive shows, but the content has not captured the interest of the big lead-in audiences.