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ZAYN’s “Mind Of Mine” Pacing To Win US Sales Race, But Projection Lowered To 120-130K

Zayn [NBC]

The good news? ZAYN’s “Mind of Mine” is still on pace to easily win the weekly US album sales race.

The bad news? It will do so with a markedly lower sales total than what was first projected.

At the onset of the March 25-31 tracking week, analysts were eyeing a 150-175,000 pure US sales bow for the former One Direction member’s solo debut.

Based on the album’s performance over its first few days of release, the projection has been lowered to 120-130,000.

Hits Daily Double first reported the number. It added that the album is expected to generate 160-170,000 in first-week consumption units (pure sales + track sales/10 + track streams/1500). Prior to the album’s release, analysts were eyeing a 200K consumption total — with upside of 300K.

As noted, the album will still cruise to victory on both the Top Album Sales (pure sales) and Billboard 200 (consumption charts).

As far as new releases go, its closest competition will come from K. Michelle’s “More Issues Than Vogue” (~49-53,000 in pure sales, 51-55,000 in consumption).

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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