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Ratings: “Fear The Walking Dead” Slips in Week Two; Episode Faced VMAs

Realistically, AMC’s “Fear The Walking Dead” had almost no chance of avoiding a ratings decline in week two. Its positioning against MTV’s 2015 Video Music Awards ceremony (which was simulcast on numerous networks) eliminated what little chance it did have.

Sure enough, Sunday’s episode did fall.

Episode two of AMC’s “Dead” spin-off drew a 4.10 adults 18-49 rating with 8.184 million viewers. Both numbers trail those of last week’s premiere, which scored a 4.93 with 10.130 million viewers.

Without even accounting for the potential VMAs impact, the drop–while not insignificant–is what one should have realistically expected in this context. “Fear The Walking Dead” was almost certainly going to be somewhat front-loaded, and the lukewarm response from some fans assured it would not subvert that expectation.

While “Fear The Walking Dead” is clearly not on the current level of AMC’s “The Walking Dead” mothership, it remains a blockbuster performer by cable standards. Thanks to its significant distance from the rest of the cable pack, it has plenty of room to fall before losing its right to the “hit” label.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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