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Madonna’s “Rebel Heart” Sales Crash in Week Two (Updated)

Madonna - Rebel Heart cover

Update: Last week, Madonna’s “Rebel Heart” debuted at #1 on the Billboard Top Album Sales chart and #2 on the consumption-driven Billboard 200.

This week, it slips to #15 on Top Album Sales and #21 on the Billboard 200.

Hits Daily Double’s data, which typically differs only slightly from Billboard’s final numbers, lists the album’s second week pure sales total at ~22,800. Its week two consumption total (pure sales + track sales/10 + streams/1500) clocks in at around 24,761.
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Per data from Hits Daily Double, a massive sales decline brings last week’s best-selling album beneath this week’s top ten.

Madonna’s “Rebel Heart,” that album, follows its ~116,000 opening week bow with a second week total of ~22,800. Hits says the album slips to #16 on the weekly sales chart.

While Billboard’s more authoritative sales data will differ slightly, the disparity will not radically change the portrait. Even if “Rebel Heart” fares better than #16 on Billboard’s Top Album Sales chart, its actual sales total will remain a far cry from that earned in week one.

The “Empire” soundtrack and Luke Bryan’s “Spring Break…Checkin’ Out,” which trailed “Rebel Heart” on last week’s chart, enjoyed stronger second weeks. The “Empire” soundtrack, which moved 110,000 first week copies, followed with ~86,513 (and holds at #2).

Bryan’s “Spring Break” release, meanwhile, slipped from ~89,000 last week to ~31,153 this week.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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