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“50 Shades of Grey” Sizzles at Box Office, Dominates “Kingsman”

Dakota Johnson [NBC]

There was no grey area associated with the Friday box office race: “50 Shades of Grey” won in a predictable landslide.

The erotic drama earned an estimated $30.2 million Friday night. While its three-day weekend total hinges greatly on the extent to which moviegoers see “50 Shades” as an appealing Valentine’s Day date, it will undoubtedly rank as the weekend’s best.

Fellow new release “Kingsman: The Secret Service,” followed as Friday’s #2 film. It earned $10.5 million in its counter release position.

“The Spongebob Movie: Sponge Out of Water” followed in third with $6.5 million, while “American Sniper” ($3.8 million) and “Jupiter Ascending” ($2.0 million) claimed the remaining top five positions.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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