Update 2: Thursday’s “Reign” was adjusted down to a 0.5 adults 18-49 rating with 1.48 million viewers in the finals. While not a strong showing, the overall performance narrowly eclipses that of the 2/27 episode, which did receive lead-in support from an original “The Vampire Diaries.”
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Update: According to Nielsen’s fast national data, Thursday’s “Reign” posted a 0.6 adults 18-49 with 1.65 million viewers.
Though down from last week’s strong 0.7, the number, on par with many “Reign” episodes, is impressive given that the episode aired out of a low-rated “Vampire Diaries” re-run (0.3, 1.13 million).
Due to basketball pre-emptions, however, the rating and viewership totals could be subject to greater-than-usual adjustment in the Nielsen finals.
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The good news? The CW’s “Reign” did not completely fall from the face of the Earth in its first airing absent an original “The Vampire Diaries” lead-in.
The bad news? The episode’s overnight rating did sink to a series low.
Down 0.2 from last week’s airing, Thursday’s “Reign” posted a 1.1 overnight household rating. While there is no guarantee the show endured the same decline in the adults 18-49 rating, it seems unlikely this episode matched last week’s solid 0.7 adults 18-49 mark.
CW’s “The Vampire Diaries” re-run, which led into “Reign,” posted a 0.7 rating. Last week’s original installment delivered a far more impressive 1.7.
Because The CW will likely use “The Vampire Diaries” to launch a new series (or to prop up a different veteran) this fall, “Reign” will presumably move to a new timeslot (and thus permanently lose its “TVD” lead-in) for the 2014-15 season.
