Luckily for FX, the ratings weakness reflected midway through last season’s “American Horror Story: Asylum” was not reflective of long-term disinterest in Ryan Murphy’s campy horror series.
“Coven,” the latest in the annual anthology series, premiered to franchise record ratings Wednesday.
This year’s “Horror Story,” which focuses on historical and contemporary witchcraft in New Orleans, opened to a record audience of 5.54 million. The two encore telecasts combined to attract an additional 2.24 million viewers.
The original airing’s monster 3.0 adults 18-49 rating, also a series high, defeated that delivered by every Wednesday program but “Modern Family” and “Duck Dynasty.” Its mammoth 3.5 adults 18-34 rating exceeded that posted by everything on television.
Based on previous DVR-viewing patterns, FX believes the “Coven” premiere could ultimately rank as the most-watched program in the history of the network.