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Demi Lovato’s “DEMI” Album Sales Pacing Behind Vampire Weekend’s “Modern”

Given Demi Lovato’s recent string of successful singles, including “Skyscraper,” “Give Your Heart a Break” and “Heart Attack,” expectations were justifiably high for her new album “DEMI.”

And the album’s opening sales frame might top that of predecessor “Unbroken.”  Unfortunately, the album will likely miss out on number one.

Based on opening day sales data, Billboard projects a debut-week tally of 100-110,000 for “DEMI,” which would mark a slight increase from the 96,000 units moved by “Unbroken.”  Vampire Weekend’s “Modern Vampires of the City,” however, is pacing for about 120,000, which would essentially match the 124,000 moved by predecessor “Contra.”

But Lovato and Vampire Weekend are not alone in the race; George Strait’s “Love is Everything” is also eyeing a spot near the chart’s apex. As with “DEMI,” Billboard is forecasting a 100-110,000 opening week total for “Love.”

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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