- The Rock, Brock Lesnar Can’t Save Weak WWE WrestleMania 29 BuyratePosted 3 hours ago
- “The Voice Eliminates” Josiah Hawley, Kris Thomas; Teams Adam & Blake IntactPosted 4 days ago
- FOX Reveals Kelly Rowland, Paulina Rubio as New “X Factor” JudgesPosted 5 days ago
- SNL Highlights: Bill Hader and Fred Armisen Say Goodbye, Amy Poehler ReturnsPosted 6 days ago
- Vitor Belfort Crushes Luke Rockhold With Spinning Heel Kick; UFC on FX ResultsPosted 7 days ago
- Candice Glover Wins “American Idol,” Becomes First Female Winner in Six YearsPosted 9 days ago
- Report: Nicki Minaj Joins Randy Jackson in Leaving “American Idol”Posted 10 days ago
- “The Voice” Reveals Top Ten, Eliminates Garrett Gardner, Vedo from CompetitionPosted 11 days ago
- “How I Met Your Mother” Finally Reveals Cristin Milioti as The Mother, Ted’s WifePosted 12 days ago
- FOX Reveals New Schedule, Keeps “Glee” On Thursdays, Adds Friday ComediesPosted 12 days ago
Obama Barely Helps “90210″ Ratings, “Biggest Loser” Tops “Victoria’s Secret”
Despite spending most of the 8PM hour as the only broadcast program competing with President Barack Obama’s address, The CW’s “90210″ saw little ratings growth this week.
With 2.2 million viewers and a 1.2 rating in adults 18-49, “90210″ was up very slightly from the 11/17 airing (2.1 million, 1.1). The program was still a distant fifth for the hour–Obama coverage and analysis ranged from a 1.6 rating with 6.5 million viewers on ABC to a 2.1 rating with 8.1 million viewers on NBC. Thanks to showing some “So You Think You Can Dance” at the end of the hour, FOX’s broadcast won 8:30-9PM with a 2.2 rating in the young adults demographic (the show posted a 2.3 with 5.8 million viewers from 9-10PM but then nosedived to a 1.6 with 4.9 million viewers in the 10PM hour; the final half-hour averaged just 4.2 million viewers with a 1.3).
“90210″ leadout “Melrose Place” once again saw no Heather Locklear benefit, with the show actually losing viewers from start-to-finish. It averaged a paltry 0.7 rating with 1.4 million viewers for the hour.
Elsewhere, “The Biggest Loser” claimed a dominant victory for the evening, averaging a 3.6 adults 18-49 rating (with 9.7 million viewers) from 9-10PM and a 3.9 with 10.2 million viewers from 10PM-11PM. The latter hour topped the “Victoria’s Secret Fashion Show” on CBS (8.3 million, 2.8). It also underscored the opportunity NBC is missing by airing “The Jay Leno Show” nightly at 10PM; “Leno” typically posts an 18-49 rating of less than a 2.0 in the hour.
The premiere of “Scrubs” underwhelmed on ABC, averaging a 2.0 with 4.5 million viewers from 9-10PM. “The Forgotten” closed the network’s evening with a 1.3 rating and 5.5 million viewers.
Ratings data was rounded up when the relevant decimal was .5 or higher.
Ratings Sources: Nielsen Media Research, Media Week