Miami Race Week is officially underway, with the city playing host to the Formula 1 Crypto.com Miami Grand Prix.
As a high-profile event in one of America’s most culturally significant cities, it is naturally attracting an array of memorable brand activations and celebrations.
NYLON is contributing notably to that dynamic, hosting a two-night residency at Mary Lou’s Miami.
Night one of the celebration, which is presented by MINI USA, took place Thursday and attracted numerous pop culture forces.
The guest list notably included Alix Earle, who wowed in a red mini dress at the celebration.
“Miami Race Week is all about momentum and that’s exactly where NYLON shows up best,” said BDG CEO Bryan Goldberg. “With our residency at Mary Lou’s Miami, we brought our NYLON community together to build something immersive, social, and right in the center of it all.”
Photos of Alix Earle’s striking NYLON Nights look follow.
