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NF’s “The Search” Receives Sales Projection Upgrade; Chance The Rapper Still Pacing Slightly Ahead

Projections have this week’s US album race tightening.

NF - Press Photo by John Taylor Sweet, via Capitol

NF’s “The Search” is not going down without a fight.

Initial projections had the new album tracking just slightly behind Chance The Rapper’s “The Big Day” for #1 on this week’s overall US album chart. New data on Monday gave Chance a more decisive lead.

A new update has NF’s album closing some of the gap, although Chance’s album is still pacing ahead.

According to Hits Daily Double, NF’s “The Search” is now pacing for 105-115K in first-week US consumption units. The publication expects 65-75K to come from pure sales, with the rest stemming from track sales and track streams.

“The Big Day” will post a lesser pure sales total in the 35-40K range, but it is tracking for a stronger 120-130K in overall consumption.

It is unclear whether NF’s album can close the gap as the week draws to a close, but it is clear the album should debut no lower than #2. It will also post the best single-week unit total of the artist’s career.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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