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Ratings: 2018 American Music Awards Ceremony Sinks From Last Year

The AMAs ceremony endured a year-over-year ratings loss.

Update: The 2018 American Music Awards suffered a year-over-year decline in adults 18-49 and overall viewership.

According to final national data posted by Showbuzz, Tuesday’s ceremony drew a 1.8 adults 18-49 rating and averaged 6.59 million overall viewers.

Last year’s show, which aired on a Sunday in November, drew a 2.4 in the demo and 9.15 million in overall viewership.
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The move to October (and to a Tuesday) did not drive a ratings increase for the American Music Awards.

Tuesday night’s ceremony endured a substantial year-over-year decline.

According to metered market data posted by Programming Insider, Tuesday’s show averaged a 4.8 overnight household rating. The number trails the 6.1 posted by last year’s broadcast.

Adults 18-49 and viewership data will be released later today. There is no guarantee that the decline in those columns will mirror the household loss.

From a household ratings standpoint, ABC trailed CBS and NBC. It may rank higher for adults 18-49.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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