in

Ratings: 2018 MTV Video Music Awards Ceremony Falls From Last Year

The 2018 MTV VMAs drew a smaller audience than the 2017 edition.

MTV VMAS // MTV

The move to Monday night did not yield a ratings uptick for the MTV Video Music Awards.

According to live+same-day data posted by Showbuzz, Monday’s ceremony drew a 1.08 adults 18-49 rating and averaged 2.25 million on the main MTV network.

Including simulcasts from VH1, Comedy Central, BET, Paramount, MTV2, CMT, MTV Classic, Logo and BET Her, the show reached an overall audience of 4.95 million overall viewers**.

Airing on a Sunday, last year’s show drew a 1.36 rating and 2.66 million viewers on MTV. The inclusion of the other simulcasts yielded a total of 5.68 million. That ceremony, it should be noted, faced competition from the seventh “Game Of Thrones” season finale.

Performers at this year’s show included Aerosmith, Ariana Grande, Shawn Mendes, Nicki Minaj and Panic! At The Disco. Jennifer Lopez received the Vanguard Award.

**Viewership for the TV Land simulcast was not available at press time, but it does not appear to have drawn more than ~250,000 viewers. It was certainly not enough to close the gap between the 2018 and 2017 ceremonies.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

Comments

Loading…

Ratings: “Sharp Objects” Rises Ahead Of Finale

Songs By Weezer, Marshmello & Bastille, Calvin Harris & Sam Smith Added By New York’s Z100