Ratings Update: 2017 American Music Awards Steady In Demo, Up In Viewers

The 2017 AMAs drew a bigger audience than the 2016 show.

Update: Per updated ratings data, the 2017 American Music Awards ceremony matched the 2016 show’s performance in adults 18-49.

It meanwhile enjoyed a year-over-year gain in overall viewership.

According to national data posted by Showbuzz, Sunday’s AMAs ceremony averaged a 2.4 rating and 9.15 million overall viewers from 8-11PM.

The 2016 edition drew the same 2.4 demo rating but only 8.18 million overall viewers.

While it compares favorably to the 2016 edition, the 2017 AMAs show came in sharply below the 2015 edition. That broadcast drew a 3.5 rating and 11.0 million viewers.

Preliminary ratings data suggests that the 2017 American Music Awards ceremony outperformed the 2016 edition.

According to metered market data posted by Programming Insider, Sunday’s three-hour ceremony drew a 6.1 overnight household rating.

The number tops the 5.4 overnight rating drawn by the 2016 edition.

Granted, that 2016 number was down sharply from the 7.5 rating posted by the 2015 installment.

The first wave of adults 18-49 and overall viewership data should emerge in the next few hours. Those numbers may not reflect the same gain as the overnights, but it is unlikely they will come in markedly lower than last year’s show.

— In terms of the overnight households, this year’s show peaked during the 9-9:30PM half hour. It drew a 6.6 household rating within that window.

It drew its lowest number (5.7) in the 10:30-11PM window.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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