Wednesday’s edition of “Lip Sync Battle,” which featured Cassadee Pope vs. Dustin Lynch in a battle of country artists, markedly outdrew the previous episode.
According to live+same-day data posted by Showbuzz, the episode drew a 0.34 adults 18-49 rating and 0.84 million total viewers on Spike (it added a 0.06 rating and 0.20 million viewers for a CMT simulcast).
The numbers markedly top the 0.22 rating and 0.46 million mark drawn by the previous episode, which featured TJ Miller vs. Sam Richardson.
Granted, this week’s broadcast had help. In addition to airing against much lighter competition and carrying a “holiday” billing, it benefited from a considerably stronger lead-in.
Leading into the new “Lip Sync Battle,” this week’s edition of the “Lip Sync Battle: TMI” encore series drew a 0.35 adults 18-49 rating and 0.86 million viewers — meaning it actually outdrew the new episode.
The “TMI” that led into the previous episode managed a mere 0.12 adults 18-49 rating and 0.31 million total viewers.
Still, the Cassadee Pope vs. Dustin Lynch episode ranks as Spike’s most-watched original “Lip Sync Battle” since the October 12 season premiere (if you include the CMT simulcast, it was the most-watched since the season two finale on June 23). That fact is definitely something worth celebrating.