in

2016 Tony Awards Ceremony Posts Big Ratings Gain (Updated)

Tony Awards [CBS]

Update: CBS touts Sunday’s 2016 Tony Awards Ceremony, which drew a 1.6 adults 18-49 rating and 8.73 million total viewers in the fast nationals, as the highest-rated Tony ceremony since 2003. It was the most-watched since 2001.
================
Update: Sunday’s Tony Awards ceremony enjoyed significant year-over-year gains in adults 18-49 and total viewership.

According to fast national data posted by Showbuzz, the primetime portion of CBS’ broadcast averaged a 1.6 adults 18-49 rating and 8.73 million total viewers.

Both numbers represent significant increases from last year’s show, which drew a 1.0 and 6.46 million.

They are, in fact, the best the show has posted in many years.

The year-over-year increase in adults 18-49 is particularly notable. It can be attributed to the prominent position of young-skewing musical “Hamilton” and the absence of NBA Finals competition.
=================

Given the buzz surrounding “Hamilton: An American Musical” and absence of NBA Finals competition, the Tony Awards predictably posted a significant year-to-year gain in the overnight ratings.

According to metered market data posted by TVMediaInsights, Sunday’s show drew a 6.8 overnight household rating. Last year’s broadcast posted a 5.1.

Insofar as the younger-skewing “Hamilton” had such a big presence at this year’s show, many are expecting a similarly large — if not larger — increase in the key adults 18-49 demographic. A preliminary adults 18-49 rating is due by 11:15AM ET.

Last year’s show drew a weak 1.0 in the demo.

Across all demographics, the 2015 show drew an average of 6.46 million total live+same-day viewers. A preliminary viewership sum for this year’s show is also due just after 11AM ET.

Sunday’s show was dedicated to the victims of the Orlando shooting.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

Joe Nichols’ “Undone,” Thomas Rhett’s “Vacation” Enter Country Radio’s Top 70; Maren Morris Top 75

Chris Young & Cassadee Pope’s “Think Of You” Certified Gold In The US