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Justin Bieber’s #1 Streak Likely Ending; “Company” Fading at Pop Radio

“What Do You Mean?,” “Sorry,” and “Love Yourself” — the first three radio singles from Justin Bieber’s “Purpose” — hit #1 on the Mediabase pop radio airplay chart.

Barring an unlikely reversal of momentum, fourth single “Company” will not.

It may not even reach the Top 15.

“Company” received 4,261 spins during the first five days of the April 17-23 tracking week. The count slots “Company” at #17 on the Mediabase building chart — and trails last week’s mark by 6.9%.

That rate of decline has increased as the week has progressed, signaling the end of the song’s upward momentum.

Because twenty one pilots’ building #11 “Stressed Out” is set to be removed as a recurrent this week (thus bumping all songs below up by one place), “Company” may remain at its #16 peak on the week’s official Mediabase pop chart.

It unfortunately does not seem likely “Company” will ever surpass that peak. It may begin sinking in the coming weeks.

— It should go without saying that “Company,” unlike the previous three singles from “Purpose,” is also due to fall short of #1 on the Billboard Hot 100. In addition to struggling from an airplay standpoint, it has failed to generate the sales and streaming interest of its predecessors.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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