Def Jam Planning Pop Radio Push For Jeremih’s “oui”

Jeremih’s “oui,” which is currently in the Top 5 at urban radio and Top 10 at rhythmic radio, could soon be headed to the pop format.

Def Jam confirms that it is planning a pop radio push for the song, which appears on the artist’s “Late Nights.” No adds date has yet been provided; the label’s promotions team only confirms that it is “coming soon.”

While it has not yet generated meaningful pop airplay, it has picked up some early support — albeit from rhythmic-leaning pop stations — in Raleigh, San Antonio, and Tulsa.

Through February 25, “oui” had sold what Nielsen Music reports as 138,126 paid US downloads.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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