NBC’s “Superstore” Staying Open For A Second Season

Superstore [NBC]

On the heels of its first season finale, NBC predictably ordered a second season of comedy “Superstore.”

“We’re thrilled to renew a show that’s incredibly funny and relatable, full of great characters brought to life by this incredible cast, writers and producers,” said NBC’s Jennifer Salke. “After such a successful first season, we look forward to seeing more of the wonderful America Ferrera, Ben Feldman and the rest of this hilarious cast in season two.”

NBC’s announcement specifically touts the show’s average Live+7 numbers (2.1 adults 18-49 rating, 6.9 million viewers), but the show has also been performing respectably — and fairly consistently — on a live+same-day basis.

The network also touts its resonance with upscale viewers. On a live+3 basis, the show indexes at a 112 for adults 18-49 living in households with incomes over $100,000; 100 represents an average concentration.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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