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Ratings: USA Network’s “Dig” Falls in Demo, Viewership

In a press release issued earlier this week, USA Network touted the significant extent to which time-shifted viewing boosted the modest live+same-day marks for its heavily hyped new series “Dig.”

USA better hope for another sizable boost this week; the first-run broadcast of Thursday’s “Dig” endured week-to-week losses from last week’s already disappointing adults 18-49 and total viewership numbers.

“Dig” followed last Thursday’s premiere performance with a markedly softer 0.42 adults 18-49 rating and 1.45 million viewers. Last week’s premiere drew a 0.56 with 1.83 million viewers.

Live+same-day viewership remains a pivotal benchmark, and it is one for which “Dig” is not off to a solid start.

The strong DVR uptick does, however, allow USA to accurately declare that the audience’s interest exceeds its premiere night commitment.

With three days of DVR usage included, the viewership total for last week’s first-run broadcast reached 3.8 million. The inclusion of encores (and three days of DVR usage for those encores) brought the gross total to 5.8 million.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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