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Imagine Dragons’ “Smoke + Mirrors” Pacing for 145-155K Sales (Updated)

Update: The bad news? Sources are now pushing a 145-155,000 opening week sales forecast for Imagine Dragons’ “Smoke + Mirrors.” That falls at the bottom of the 150-175,000 projection that was issued Tuesday.

The good news? Hits Daily Double now stresses that “Smoke + Mirrors” is (narrowly) tracking as the week’s best-selling album. As of Tuesday night, sources were unclear how it would fare in comparison to holdover albums “If You’re Reading This it’s Too Late” (Drake) and “50 Shades of Grey” (soundtrack).
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Imagine Dragons’ “Smoke + Mirrors” is on track to follow in the footsteps of Meghan Trainor’s “Title,” Fall Out Boy’s “American Beauty/American Psycho,” Drake’s “If You’re Reading This It’s Too Late” and the “50 Shades of Grey” soundtrack.

Like those 2015 releases, it will amass a six-figure first week sales total.

According to Hits Daily Double, very preliminary data suggests a debut tally in the 150-175,000 range. A firmer projection will be issued Wednesday evening.

Wednesday will also bring a clearer picture on where it will land on the sales chart. Preliminary indications suggest it will compete with Drake’s “If You’re Reading This” for the #1 spot, but an additional day’s worth of sales data could change that outlook (positively or negatively).

No matter where it falls on the chart, “Smoke + Mirrors” will surely claim a bigger first week sales total than 2012 predecessor “Night Visions.” That album, which was the band’s debut, moved 83,000 copies in its first week.

Of course, insofar as Imagine Dragons did not truly break through until that album was already in the market, the release enjoyed longevity “Smoke + Mirrors” might struggle to rival. “Night Visions,” which spawned hits in “It’s Time,” “Radioactive” and “Demons,” eventually went double platinum.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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