When it comes to scoring formal adds from pop radio programmers, Madonna’s “Living for Love” continues to struggle.
Only 15 monitored Mediabase stations pulled the trigger in conjunction with the song’s February 10 impact, and a downright disappointing 2 officially got on board this week.
When it comes to receiving airplay, “Living for Love” is starting to get into the groove. Since Valentine’s Day, pop radio programmers have been providing the song with a promising number of spins.
By Monday, that activity had allowed “Living for Love” to establish itself as one of pop’s 50 most-played songs.
As of Wednesday, it helps the song register as one of the 40-most-spun.
Thanks to the 767 spins it received between February 11 and 17, “Living for Love” grabs the #38 spot on Mediabase’s rolling pop airplay chart.
Because Mediabase does not issue its official airplay chart until Sunday, “Living for Love” will need to hold its position until then to be formally declared a top 40 hit.
That it is now one of the format’s 40 most-played does, however, add to the sudden aura of optimism surrounding the song. There is still no guarantee it will become a real hit, but it is certainly getting a chance to connect with listeners.