HBO’s current Sunday comedy block brings vanity, buzz, critical interest and respectable multi-platform viewing, but it certainly does not bring live viewers.
Comedies “Girls,” “Togetherness” and “Looking” all posted unremarkable numbers Sunday.
The fourth season premiere of “Girls,” which kicked off HBO’s evening, drew a 0.4 adults 18-49 rating with 680,000 viewers. The viewership total was the lowest ever for a “Girls” season premiere, and insofar as the prior two seasons also launched opposite NBC’s Golden Globes broadcast, the competitive landscape does not excuse the decline.
And while one might be inclined to acknowledge the loss of lead-in support (last year’s bow, which aired out of “True Detective,” drew 1.10 million viewers), the 2013 season premiere aired in the same 9PM ET timeslot and attracted 870,000 viewers.
Leading out of the soft “Girls” telecast, freshman comedy “Togetherness” bowed with an even softer 0.2 adults 18-49 rating and 427,000 viewers. Sophomore “Looking” then followed with a rather abysmal 0.1 rating and 183,000 viewers.