Popular stocking stuffers, iTunes gift cards rather quickly drive purchases on the web’s leading music store. As a result, certain songs and albums–particularly those that skew in favor of a young, mainstream audience–rocket up the iTunes sales charts.
Taylor Swift and her music have been among the most notable beneficiaries of this Christmas iTunes rush.
Already #1 on the all-genre singles and all-genre albums charts, respectively, going into the holiday, track “Blank Space” and album “1989” could not possibly have moved any higher. Several other songs from the album could have. And they absolutely did so.
Lead “1989” single “Shake it Off,” which enjoyed a lengthy stint atop the chart earlier this year, is back up to the #7 position.
Album track and purported Katy Perry diss “Bad Blood,” which has not yet been formally promoted, is also on the rise. As of midnight on December 26, it was up to #29 on iTunes and had peaked even higher during Christmas Day.
Fellow “1989” cut “Style,” which received exposure during this year’s Victoria’s Secret Fashion Show and is expected to serve as the album’s third official single, is presently at an improved #44. Swift’s Lana Del Rey-esque “Wildest Dreams” is up to #61 courtesy the gift card redemption rush.
Other rising Swift tunes: “Welcome to New York” (#74), “How You Get the Girl” (#142), “Out of the Woods” (#144), “All You Had to Do Was Stay” (#192), “I Know Places” (#197).