After unveiling its iPhone 6, Apple Pay and Apple Watch, the consumer electronics juggernaut had one unfinished piece of business left to address: a new U2 album.
Apple concluded Tuesday’s new product announcement by revealing that “Songs of Innocence,” the latest album from veteran rock outfit U2, would be instantly–and freely–deposited into the library of every iTunes music store user in the world.
Per Apple, that means more than 500 million customers are now able to download the latest U2 release.
“Never before have so many people owned one album, let alone on the day of its release,” boasts the brand behind iTunes.
Beginning September 10, the album will also be available on iTunes Radio and Beats Music.