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Ratings: “Descendants 3” Receives Big Viewership Lift From DVR

It was the best-performing kids broadcast since “Descendants 2.”

Sarah Jeffery in Descendants 3 (Disney Channel/David Bukach)

“Descendants 3” was a strong live+same-day performer, drawing the best ratings for any television broadcast this past Friday night.

It is also proving resonant with DVR viewers.

Per a Disney Channel press release, the initial “Descendants 3” broadcast drew 8.43 million viewers on a live+3 basis. As 4.59 million viewers watched the premiere Friday night, the other 3.84 million watched the movie via DVR on either Saturday, Sunday or Monday.

To put it another way, “Descendants 3” received an 84% viewership increase in the three days following its premiere.

Disney also trumpets the movie’s success among youth demographic, noting was the highest-rated cable broadcast with kids 6-11 and youth 9-14 since “Descendants 2.”

But while it may have been particularly dominant with children, it still attracted a sizable young adult audience. On a live+3 basis, “Descendants 3” attracted 1.7 million women 18-49.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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