Update 2: In a statement issued to Headline Planet, YouTube also confirms that Ariana Grande’s “thank u, next” broke the 24-hour view record.
YouTube credits the acclaimed music video with “over 50 million views” in its first 24 hours of release.
BTS’ “IDOL,” the previous record-holder, amassed 45.9 million in its inaugural window.
Update: Vevo confirms that Ariana Grande’s “thank u, next” music video has set the platform’s record for most views in a 24-hour period.
“It’s with great pleasure that we announce that Ariana Grande’s ‘thank u, next’ has broken the Vevo 24 hour view-count record,” says Vevo’s JP Evangelista in a press statement distributed by Big Hassle.
As of press time at 3PM ET Saturday (the end of the 24-hour window), YouTube unofficially credits the video with 50.3 million views.
BTS’ “IDOL,” the previous record-holder, amassed 45.9 million views in its first twenty-four hours.
Based on the unofficial data available on the video’s official YouTube page, Ariana Grande’s “thank u, next” has broken the record for most views in the first 24 hours.
The video premiered at 3PM ET on Friday, November 30. As of press time at 12:35PM ET on December 1, “thank u, next” boasts an unofficial view count of 46.2 million.
BTS’ “IDOL” music video, the previous record-holder, reportedly amassed 45.9 million views during its first twenty-four hours.
The final number may differ from that currently visible on YouTube (as an example, the aforementioned “IDOL” showed a view count in excess of 50 million before YouTube made a retroactive adjustment), but with more than two hours left on the clock, “thank u, next” has the opportunity to extend its lead — and thus create a buffer against future auditing.
Featuring homages to movies like “Bring It On,” “Mean Girls,” “13 Going On 30,” and “Legally Blonde,” the “thank u, next” video has spurred considerable buzz. It also sent the “thank u, next” audio track back to #1 on the US iTunes sales chart.