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L+SD Ratings: 2018 Kids’ Choice Awards Ceremony Falls From 2017 Show

Nickelodeon’s annual awards show suffered year-over-year ratings losses.

Kids Choice Awards | Charley Gallay/Getty Images courtesy of Nickelodeon

Hype for the 2018 Kids’ Choice Awards seemed light in comparison to that for past ceremonies. The performer lineup — JoJo Siwa and N.E.R.D — also seemed somewhat low-profile, particularly from a mainstream buzz standpoint.

Awards shows also appear to be struggling in general.

It should therefore come as no surprise that live+same-day ratings for this year’s ceremony trailed those of the 2017 edition.

According to live+same-day data posted by Showbuzz, the Nickelodeon broadcast averaged 1.87 million overall viewers.

A simulcast on TeenNick added 0.28 million in viewership, thus yielding a 2.15 million viewer mark across the two networks. Last year’s ceremony drew a combined 3.28 million viewer mark across the two networks.

Both ceremonies also aired concurrently on NickToons. The 2017 NickToons airing drew a 0.34 million viewer mark. A viewership figure for the 2018 NickToons broadcast was not available at press time, but it looks to have been lower than that drawn by the 2017 edition.

As such, there is no way NickToons closed the gap. This year’s show indeed drew a far smaller audience than last year’s telecast.

— Along with performers Siwa and N.E.R.D, this year’s show welcomed John Cena as host. Cena also hosted last year’s broadcast, which featured performances by Little Mix and Machine Gun Kelly & Camila Cabello.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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