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Ratings: MTV’s “Siesta Key” Dips In Week Two

“Siesta Key” was down 5% in adults 18-49 and 9% in total viewership.

Siesta Key | MTV

Monday’s “Siesta Key” endured modest losses from last week’s series premiere.

According to live+same-day data posted by Showbuzz, Monday’s episode drew a 0.36 adults 18-49 rating and averaged 610,000 overall viewers.

Last week’s series opener posted a 0.38 in the demo and 674,000 in overall viewership.

The drops — 5% in the demo, 9% in overall viewers — are light by typical TV standards. It is also worth noting that episode two received weaker lead-in support.

Whereas the premiere followed a “Teen Mom” episode that drew a 0.93 rating and 1.58 million viewers, this week’s broadcast led out of a “Teen Mom” that garnered a 0.80 in the demo and 1.41 million in viewership.

Granted, last week’s premiere drew disappointing numbers, so even slight declines are potentially problematic.

— We’re in a different age of television consumption, and it is impossible to know the extent to which the soft early TV numbers will affect the show’s chances of a second season.

They do, however, create pessimism that “Siesta Key” is on the verge of becoming a major pop culture phenomenon in the vein of past MTV reality hits like “Jersey Shore.”

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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