Monday’s “Siesta Key” endured modest losses from last week’s series premiere.
According to live+same-day data posted by Showbuzz, Monday’s episode drew a 0.36 adults 18-49 rating and averaged 610,000 overall viewers.
Last week’s series opener posted a 0.38 in the demo and 674,000 in overall viewership.
The drops — 5% in the demo, 9% in overall viewers — are light by typical TV standards. It is also worth noting that episode two received weaker lead-in support.
Whereas the premiere followed a “Teen Mom” episode that drew a 0.93 rating and 1.58 million viewers, this week’s broadcast led out of a “Teen Mom” that garnered a 0.80 in the demo and 1.41 million in viewership.
Granted, last week’s premiere drew disappointing numbers, so even slight declines are potentially problematic.
— We’re in a different age of television consumption, and it is impossible to know the extent to which the soft early TV numbers will affect the show’s chances of a second season.
They do, however, create pessimism that “Siesta Key” is on the verge of becoming a major pop culture phenomenon in the vein of past MTV reality hits like “Jersey Shore.”
