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Ratings: HBO’s “Vinyl” Starts Softly, Draws 764K Viewers

Vinyl [HBO]

Hyped for many months, HBO’s “Vinyl” premiered to modest ratings Sunday night.

Per Nielsen L+SD data, the two-hour series opener drew a soft 0.25 adults 18-49 rating and 764,000 total viewers.

Circumstances were not ideal for “Vinyl.” Its first hour competed with “The Walking Dead,” while its second hour was positioned against “Talking Dead.” It was opposite the NBA All-Star Game for the duration of the broadcast.

Said broadcast, moreover, came on Valentine’s Day.

Those factors do not, however, transform the numbers into strong ones. They are underwhelming.

As a premium, subscription-based network, HBO can look more notably at factors like brand prestige and time-shifted/streamed/on-demand viewership than ad-supported broadcast networks. The aforementioned numbers are not an automatic death sentence for “Vinyl.”

They do nonetheless paint a very pessimistic portrait of the show’s ability to become a live+same-day hit.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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