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Ratings Update: “Reign” Adjusted Down in Finals, Still Sets Season High in Viewers

Update: As expected, Friday’s “Reign” suffered a downward adjustment in the final ratings report. Nielsen says the episode drew a 0.3 adults 18-49 rating and 1.099 million viewers.

The 0.3 matches the previous week’s mark, while the 1.099 million sum narrowly tops that episode’s 1.097 million sum. It represents a new season high.
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Friday’s “Reign” demonstrates week-over-week growth in the fast national ratings, but some — if not all — of that growth will likely be absent from the final ratings report.

Per fast national data, “Reign” posted a 0.4 adults 18-49 rating and 1.358 million total viewers. The numbers are up from the 0.3 rating and 1.097 million viewer mark posted last week.

The adults 18-49 rating, moreover, ties a season high. The viewership tally represents a new one.

Unfortunately, fast national ratings are based on timeslot rather than program. That means they account for the Bulls game that pre-empted “Reign” (and likely fared better than “Reign” would have) in the Chicago market.

The final ratings report will account for that preemption and likely result in a downward adjustment.

Final ratings are due by Tuesday.

— Additional evidence of the inflation comes courtesy the rating for the “Penn & Teller” re-run. The broadcast was also up considerably week-to-week, drawing a 0.4 and 1.239m after posting a 0.3 with 924,000 viewers last week.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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