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The Weeknd’s Album Sales Forecast Upgraded to 325-350K; Halsey Now 85-90K

The first day of the August 28-September 3 sales week is officially in the books, and the available data reflects stronger than anticipated interest in The Weeknd’s “Beauty Behind the Madness” and Halsey’s “Badlands.”

As a result, the opening week forecast for both albums has been upgraded.

Per Hits Daily Double, The Weeknd’s album is tracking for a pure sales debut in the 325-350,000 range. Halsey’s “Badlands” should move 85-90,000 first week copies.

The industry initially expected 250,000 for “Beauty Behind the Madness” and 70-80,000 for “Badlands.”

The Weeknd’s forecast, moreover, could receive another boost if his MTV Video Music Awards performance resonates with viewers.

Barring a surprise album release in conjunction with the VMAs, “Beauty” and “Badlands” should claim the top two spots on this week’s album sales chart.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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