Thanks greatly to the July 23 music video release, Demi Lovato’s “Cool for the Summer” enjoyed significant sales and streaming gains during the July 24-30 tracking week.
According to Nielsen Music, “Cool” generated 6.6 million US streams and 63,000 paid US downloads during that seven-day frame. The former topped the previous week’s mark (which itself included one day of music video streaming) by a healthy 49%; the latter represented a week-over-week gain of 17%.
When combined with the song’s 56 million radio audience impressions (+9%), the song’s streaming and sales activity thrust “Cool for the Summer” to #19 on the all-encompassing Billboard Hot 100. It was #24 on the prior week’s listing.
At the conclusion of the July 24-30 tracking week, “Cool for the Summer” had driven a total of 270,000 US downloads. Insofar as it was projected to move at least another 60,000 during the July 31-August 6 tracking week, its real-time total comfortably exceeds 300,000.
