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Demi Lovato’s “Cool for the Summer” Streams Rose 49%, Sales Jumped 17%

Demi Lovato [NBC]

Thanks greatly to the July 23 music video release, Demi Lovato’s “Cool for the Summer” enjoyed significant sales and streaming gains during the July 24-30 tracking week.

According to Nielsen Music, “Cool” generated 6.6 million US streams and 63,000 paid US downloads during that seven-day frame. The former topped the previous week’s mark (which itself included one day of music video streaming) by a healthy 49%; the latter represented a week-over-week gain of 17%.

When combined with the song’s 56 million radio audience impressions (+9%), the song’s streaming and sales activity thrust “Cool for the Summer” to #19 on the all-encompassing Billboard Hot 100. It was #24 on the prior week’s listing.

At the conclusion of the July 24-30 tracking week, “Cool for the Summer” had driven a total of 270,000 US downloads. Insofar as it was projected to move at least another 60,000 during the July 31-August 6 tracking week, its real-time total comfortably exceeds 300,000.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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