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Ratings: MTV’s “Eye Candy” Season Finale Drives Slight Viewership Gain

The season finale of MTV’s “Eye Candy” did not produce a significant ratings uptick.

Monday’s episode, in fact, saw no absolutely boost in the key adults 18-49 and females 12-34 demographics. It received a minimal boost in total viewership.

The episode drew a 0.24 adults 18-49 rating with 541,000 viewers. The previous week’s episode scored the same 0.24 adults 18-49 but a slightly lesser viewership count of 525,000.

Like the penultimate installment, Monday’s “Eye Candy” drew a 0.57 rating in MTV’s core females 12-34 demo.

Even given the hefty competition its premiere episode faced from the NCAA Championship game, “Eye Candy” got off to a very slow start on January 12. It occasionally enjoyed week-over-week improvement, but it never ventured into ratings territory that could be considered strong.

No official word has emerged regarding the show’s future.

Recent cable renewal decisions–including VH1’s “Hindsight” pickup and FXX’s second “Man Seeking Woman” order–make it clear that ratings are not everything in today’s television climate.

By the same token, MTV canceled comedy “Happyland” after a modestly rated first season and therefore proved that it does take performance into account.

“Happyland” ratings trajectory:

List of “Eye Candy” ratings (Episode Date – adults 18-49 rating, females 12-34 rating, viewership)
Eye Candy, March 16 – 0.24, 0.57, 540,000
Eye Candy, March 9 – 0.24, 0.57, 525,000
Eye Candy, March 2 – 0.28, 0.59, 579,000
Eye Candy, February 23 – 0.29, 0.85, 601,000
Eye Candy, February 16 – 0.28, 0.99, 707,000
Eye Candy, February 9 – 0.27, 0.71, 619,000
Eye Candy, February 2 – 0.25, 0.79, 604,000
Eye Candy, January 26 – 0.19, 0.65, 521,000
Eye Candy, January 19 – 0.24, 0.76, 626,000
Eye Candy, January 12 – 0.24, 0.70, 589,000

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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