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Ratings: MTV’s “Eye Candy” Falls, Nearly Hits Viewership Low

The momentum MTV’s “Eye Candy” appeared to be developing last month has officially vanished.

Since posting a series high viewership total of 707,000 viewers on February 16, “Eye Candy” has endured a viewership decline in each subsequent episode. This week’s broadcast was no exception.

Monday’s “Eye Candy,” which was the series’ ninth airing, attracted only 525,000 viewers. Down from last week’s 579,000 mark, it was the second-lowest “Eye Candy” audience total on record. Only the January 26 episode, which drew 521,000 viewers, fared worse.

This week’s 0.24 adults 18-49 rating also represented a fall from the previous episode’s number (a 0.28).

Like the viewership mark, it was the worst for an “Eye Candy” episode since the January 26 installment. That episode delivered a series low 0.19 adults 18-49 mark.

Even that relatively poor performing January 26 episode, meanwhile, fared better in females 12-34. This week’s episode scored a series low 0.57 in that core MTV demographic.

The season (or series) finale airs next Monday.

Over nine episodes, the “Eye Candy” ratings trajectory is as follows:

List of “Eye Candy” ratings (Episode Date – adults 18-49 rating, females 12-34 rating, viewership)
Eye Candy, March 9 – 0.24, 0.57, 525,000
Eye Candy, March 2 – 0.28, 0.59, 579,000
Eye Candy, February 23 – 0.29, 0.85, 601,000
Eye Candy, February 16 – 0.28, 0.99, 707,000
Eye Candy, February 9 – 0.27, 0.71, 619,000
Eye Candy, February 2 – 0.25, 0.79, 604,000
Eye Candy, January 26 – 0.19, 0.65, 521,000
Eye Candy, January 19 – 0.24, 0.76, 626,000
Eye Candy, January 12 – 0.24, 0.70, 589,000

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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