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Ratings: MTV’s “Eye Candy” Viewership Falls 17%; Sets New Low Mark

As the follow-up to a low-rated premiere episode that faced the NCAA college football championship, the second episode of “Eye Candy” seemingly had no choice but to deliver an improved performance. It did.

But in settling for a mere 0.2 adults 18-49 rating with 624,000 viewers, the episode still failed to impress. It still served to suggest that the pre-premiere marketing campaign was ineffective. And it still put the burden on future installments to achieve additional increases.

Episode three buckled under the weight of that burden.

While it matched its predecessor’s 0.2 adults 18-49 rating, Monday’s “Eye Candy” attracted only 521,000 total viewers. It was the least-watched “Eye Candy” episode yet.

Without a major football broadcast on which to blame the poor numbers, the latest “Eye Candy” performance is very discouraging.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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