Update 2: While Columbia has indicated that it is eyeing a pop radio push for Beyonce’s “Sorry,” the song is no longer expected to “impact” that format this week.
It will, however, go for immediate adds at the rhythmic format, where it has a solid chance of ranking as the week’s most added song.
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Update: In addition to impacting rhythmic radio, Beyonce’s “Sorry” is going for pop adds starting this week.
It is also expected to serve as an official single at urban radio, where it is already #28 on Mediabase’s building airplay chart.
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Several of the newly released (non-“Formation”) tracks from Beyonce’s “Lemonade” received substantial rhythmic airplay last week.
Of those new tracks, none proved more immediately resonant than “Sorry.” Spun 394 times during the April 24-30 tracking week, “Sorry” ranked as the Mediabase rhythmic panel’s #42 song.
(It fared even better at urban radio, earning #39 on the strength of 627 spins).
Given early interest from radio programmers — and its success on the sales and streaming fronts — Columbia has unsurprisingly named “Sorry” an official rhythmic radio single. The label’s promotional team confirms that it is going for rhythmic adds this week.
“Sorry” is one of two Columbia-promoted releases impacting rhythmic radio in conjunction with the May 3 add board. Calvin Harris’ “This Is What You Came For (featuring Rihanna)” is also impacting.
