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Doechii’s “What It Is” Heads For Top 10 On Pop Radio Chart

The multi-format hit continues its big run at pop radio.

What It Is video screenshot | Top Dawg/Capitol

Doechii’s “What It Is (Block Boy),” a former #1 at rhythmic radio, will reach a new milestone on this week’s Mediabase pop radio airplay chart.

Based on its performance through the first four days of the September 3-9 tracking period, it is headed for the chart’s Top 10.

“What It Is,” in fact, already holds #10 on Mediabase’s building/real-time chart for the format. The song received 4,691 pop spins during the aforementioned four-day window, besting the same-time-last-week mark by 11%.

As it does not face a clear threat from below, “What It Is” looks like a safe bet to remain inside the Top 10 as the chart goes final

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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