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iHeartRadio Confirms Fletcher As Latest “On The Verge” Artist For Pop

Fletcher’s “Undrunk” will receive exposure as part of the campaign.

Fletcher by Grace Pickering, via Capitol Records

Signposted by the media network’s strong early support for her single “Undrunk,” Fletcher has been named the newest iHeartRadio “On The Verge” artist.

iHeart formally announced the news on Monday, February 11.

Designed to showcase emerging talent, the “On The Verge” campaign provides branding support for the selected artist.

It also includes guaranteed airplay from the iHeartMedia stations within a given format. In this case, the airplay support is coming from iHeart’s pop stations — and going to the aforementioned “Undrunk.”

“Undrunk,” which hit the Top 30 on this past week’s pop radio chart, is already trending Top 25 at the format.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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