The new collaboration between Liam Payne and J Balvin has officially won the support of 102.7 KIIS FM.
The major Los Angeles pop station picked up “Familiar” in conjunction with the May 8 pop radio add board.
The add comes following the song’s recent ascent into the Top 50. It should move well into the Top 40 this week.
In addition to “Familiar,” KIIS FM added Drake’s “Nice For What” and Lauv’s “I Like Me Better” this week.
“Nice For What” holds a Top 30 position — and is one of the fastest-rising songs at the pop format.
Now in its 30th week on the pop chart, “I Like Me Better” has gone as high as #14. It was #16 last week.